pharma visual aid design

Pharma Visual Aid Design Sample

by with 5 Comments Pharma Visual Aids

Hello dear readers! Whether you are a graphic arts designer or aboard the pharmaceutical product management team, this post can help you get an insight into important key elements of a pharma visual aid design. 

The designers and the marketing team often ignore a few important things while designing a pharma visual aid. And this is where they lose the potential of a brand. Using these elements effectively is the key to a successful brand.

The most important thing in the pharmaceutical and nutraceutical sector is undoubtedly the effectiveness of the product. It should be efficacious and prove beneficial for specific indications.

However, the doctors need a communication link that can keep them updated with the latest research on several pharmaceutical salts. Research has to reach the doctor through a reliable source. This is what a pharmaceutical VA does. 

Coming to the details.

What is a pharma visual aid?

A Pharma Visual Aid is an Illustrative tool used to detail a Pharmaceutical Product information to a Doctor or Medical Practitioner in well conceptually designed artwork. They are the communicating links between the companies that manufacture or market the pharmaceutical products under their brand identity and the prescribers.

What are the components of a pharma visual aid (VA)?

There are 6 basic key elements one should focus on while designing Pharma visual aid

pharma visual aid design

1. The Brand Name

Brand name is simply the name given by a company to a particular Pharmaceutical salt or combination of salts, used to promote under its own identity. As it is the main key component, it should be well designed and highlighted the most above all. It is crucial to have the brand name copyrighted before using it as a brand name to avoid conflict with any other copyrighted brand in future.

2. Salt or Drug name

This is again an important part of Pharma Visual Aid designing, and should be accurately mentioned along with weight or volume as per the manufactured product. The product may have a single salt or contain multiple salts and other ingredients.

3. Conceptual Art

To promote the brand we use a depiction of its benefits, effects and use with the help of images or artwork. This is also a very important and key element as it helps in getting attention to the usefulness of the brand. Ideally, royalty paid images should be used to avoid any future disputes.

4. Punch Line or copywriting

Copywriting or Punch Line are no doubt the most effective ways of marketing from ancient times. A good copy alone does all the marketing work and leaves an everlasting impression on the consumer’s mind. Copywriting should also be well blended with the artwork so it is easy for the doctor to recall while prescribing. 

5. Medical Content

It is the backbone of any Pharma visual Aid design, Whatever we claimed about the brand should be backed by medical and clinical references. Medical content generally contains information like benefits, effects, comparison and graphs etc. about the salts incorporated in our brand and should be visible along with references. 

For instance, all the doctors know Pantoprazole, Omeprazole, and Rabeprazole all belong to the same class of Proton Pump Inhibitors. But, which salt will work better on an individual patient will be based on patient-specific factors like the time of the day when the patient experiences the most acid reflux or the duration for which the effect is desired, etc.

And sometimes, in accordance with the interactions, it may have with any other medication the patient may currently be taking. Each patient’s prescription is individualized as per the specific needs.

A pharmaceutical visual aid with the latest medical information backed by medical references can give reliable evidence to the doctor for prescribing it for the patient’s benefit.

6. Indications

Clinical indications are an application of the brand in various disorders or its preventions. Various clinical trials and studies are conducted while its development is being made and these studies suggest its usage. Indications should be effectively highlighted and well visible as this will get the required prescription from the doctor for the brand.

Sometimes the dosage of the brand is also mentioned, but it is not mandatory.

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How to choose right name for Pharma Products

by with 2 Comments Pharma Visual Aids

How to choose right name for Pharma Products

pharma brand name

Choosing a name is always be the most difficult part in developing a product and transforming that name into a “BRAND” has its root in the name itself. Choosing the right name for Pharma Products is just getting tougher, because Indian Pharmaceutical Industry has over 60,000 generic brands  and this number is growing day by day. 

Because great brand delivers great profits, it is the must have learning to known how to choose right name.

While choosing an ideal brand name you may consider the following points

1. Purpose affiliation or relation brand name

Relating the product to the brand name is the most important and immensely difficult work to do. In Pharmaceutical industry having a brand name directly related to product benefit or any disease the product treats is a dream com true. Some example are COVISHIELD of Serum Institute of India Pvt. Ltd. and nicotex fo cipla.

So it is the best to incorporate some part of molecule, treatment, Indication and disease name within the name of the brand. It is also helpful for medical professionals like doctor to remember the brand name.

2. Sufix or Prefix which go first in the brand name

It is true very true that celebrity can make a product into brand overnight, do you know why? Because infamous or new thing gets fame when associated with famous entity. It also applicable when choosing right name for pharma product.

If your company name is already popular, that may have helpful to your product also. Just by adding some part of company name in sufix or prefix of your product name will be very helpful to make it a brand.

It will be very easy to remember the brand name for people who already know your company name. Example are CEFAKIND of mankind and LUPASE of lupin pharma. It first point can also be used in this name type work the best.  

3. Pronounceable or phonetically correct brand name

when pick a name it is very important that it should not be a tongue twister or very difficult to pronounce. If you consider the first point, then you already get the known phonetical word which is well known and aids in making the right name.

For legal purposes the name should not be phonetically similar to other registered brands. Indian patent process strictly disallow phonetically similar brand names. You can learn more in this blog. 

4. Memorability or catchiness of brand name

Have you ever come across a song which you may have listened somewhere in the morning and you keep on singing the same song the whole day, do you know why? It is because of the stickiness of our brain, it quickly stick to thing which are entertaining.

Having some fun word or catchy word is very helpful for our brain to remember it. Our brain makes link to previously known word in our consciousness, if you connect that word and make it funny the listener will defiantly remember it. Wow is simple example

5. Brand name clash (other same name is registered by another company).

Now after doing all the hard work we came to out final and the most important point which is the brand name clashes with any other brands. Sometime you have to go in loops from this point to the very first one, because most of the time our competitor already taken the the name which you just make and the whole process just start again. 

It is very important to check the name clash and very method to check name your choice online, as mention earlier the name also should not match phonetically with others. You can read this blog for detail insight of registering the brand name.

We at aadyaenterprize have the full service and technical teams to do it for you. So checkout our services in creating your BRAND from the beginning…..CONTACT US.

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