How to choose right name for Pharma Products?
Choosing a name is always the most challenging part of developing a product. And transforming that name into a “BRAND” has its root in the name itself. Choosing the right name for Pharma Products is just getting tougher because Indian Pharmaceutical Industry has over 60,000 generic brands and this number is growing day by day.
Because a great brand delivers great profits, it is a must-have learn to know how to choose the right name.
What you need to know before assigning a name to your pharmaceutical product?
While choosing an ideal brand name you may consider the following points.
Purpose affiliation or relation brand name
Relating the product to the brand name is important. In the Pharmaceutical industry, having a brand name directly related to product benefits or any disease the product treats is a dream come true. Some examples are COVISHIELD of Serum Institute of India Pvt. Ltd. and nicotex of Cipla.
So it may be a good idea to incorporate some parts of the molecule, treatment, indication and/or disease name within the name of the brand. It is also helpful for medical professionals like doctors to remember the brand name while penning down prescriptions.
Using suffixes or prefix
A celebrity can indeed make a product into a brand overnight. Do you know why? Because infamous or new thing gets fame when associated with a famous entity. It is also applicable when choosing the right name for a pharma product.
If your company name is already popular, that may indeed be very helpful for your product. Just adding some part of the company name in the suffix or prefix of your product name will be very helpful to make it a brand.
It will be very easy to remember the brand name for people who already know your company name. Examples are the CEFAKIND of Mankind and LUPASE of Lupin.
Pronounceable or phonetically correct brand name
When picking a name, it mustn’t be a tongue twister or very difficult to pronounce. If you consider the first point, then you already get the known phonetical word which is well-known and aids in making the right name.
For legal purposes, the name should not be phonetically similar to other registered brands. Indian patent process strictly disallows phonetically similar brand names. You can learn more in this blog.
Memorability or catchiness of the brand name
Have you ever noticed coming across a song by listening to it somewhere in the morning and you keep on singing the same song the whole day? Do you know why? It is because of the stickiness of our brains. We quickly stick to entertaining things.
Having some fun word or catchy word is very helpful for our brain to remember it. Our brain links it with any previously known word(s) in our subconscious mind. If you connect that word and make it humorous, the listener will definitely remember it. Wow is a simple and excellent example.
Brand name clash (The same name is registered by another company or an individual.)
This is the most important thing you need to verify before your product gets a formal brand name. Sometimes, you have to go in loops from this point to the very first one, because most of the time our competitors have already taken the name which you may be just thinking of using and the whole process will have to begin once again.
It is very important to check the name clash as per every recommended method. As mentioned earlier, the name also should not match phonetically with others. You can read this blog for detailed insight into registering the brand name in India.
We at Aadya Enterprises, have a full-service and technical team to do it for you. So, check out our services in creating your BRAND from the beginning…..CONTACT US.
Please comment and share your concerns regarding choosing the best name for your pharmaceutical or nutraceutical or herbal or ayurvedic or cosmetic product. We shall deliver our best team for your esteemed product.
[…] How to choose right name for Pharma Products […]
[…] How to choose right name for Pharma Products January 30, 2023 at 5:10 am […]